Articles
on Link Popularity
Link Popularity Meaning
Link popularity is the total quantity of web sites that connect
to your site.It is an pattern of the move by search engines towards
off-the-page-criteria to agree on quality content. Off-the-page-criteria
include the phase of objectivity to search engine rankings, as
credentials from other authors in the Web society helps identify
a site's repute. Link popularity assumes that not all inbound
links are equal. For example, an inbound link from a major directory
carries more weight than an inbound link from an obscure personal
home page. When you are mounting reciprocal links, you want to
try to get "accepted" sites to link to you.
Importance
Good quality link popularity can noticeably increase traffic to
your web site. Well-placed links are tremendous source of reliable
and targeted traffic; they can even generate added search engine
traffic to your site.Major search engines factors Link Popularity
into their relevancy algorithms. As a result, increasing the number
of links to your site can actually improve your search engine
rankings.
Linking can be done in two ways:
1.One way linking or Submission :-
One way linking or Submission involves the linking of your site
to other website through submissions. Submission can be done via;
- submit forms, e-mails etc. With submission you are increasing
the links to your site which inturn helps you to improve the page
rank of your website and also improve the listing of your website
in the search engine. One way linking or Submission is a long
process because your website will be first reviewed by the Webmaster
of the website whom you are requesting to submit your site.
2. Two way linking or reciprocal linking or link exchange:
-
Reciprocal linking is simply a give and take policy. It is one
of the most important SEM tools for attracting
huge net traffic to your site and (is done by) showing a text
link or banner link to a site, which in return is showing a similar
text link or a banner link to your site.
Note:-
a) The link can be shown on any of your HTML
page but it should be mentioned clearly to your linking partner.
b) Work out a focused linking strategy for developing
a good reciprocal link to your site as this will help you in getting
a good ranking in the search engine.
c) As reciprocal linking holds the key to your
web promotion effort, one should maintain good quality and quantity
of reciprocal links. Eliminate any dead links to your website
on regular basis as it will otherwise, lead to loss in search
engine ranking.
Benefits of Two way linking or reciprocal
linking or link exchange: -
1.Cost:-
Reciprocal linking is free, therefore webmaster are always in
a no-loss situation.
2.Incoming net traffic:-
Effective links to your site may not act as a treasure for you
but will never the less bring a difference in the incoming traffic
to your site.
3.Quality linking:-
Your one reciprocal link with a highly reputed and known website
is far better then linking to 200 poor websites in content and
ranking, this will help in referred traffic coming from the high
traffic site you are linking to.
4.Important for search engine ranking:-
Research shows that all free search engine tend to increase your
site ranking on the basis of popularity and valuable reciprocal
links (in and out) to your site.
5.Acts as a parallel traffic source:-
Reciprocal linking is a reliable and dependable source of incoming
traffic to your site unlike the ever-changing methods and techniques
of the free search engines.
6.Name game: -
The more and more links to your site will help your site's name
to appear in all search engines there by making the surfer more
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